Presstek PathWay
The PathWay print-on-demand workflow solution is designed to ensure that jobs are produced efficiently while operational costs are reduced. The system contributes to increased volumes and profits, securing your competitive advantage in today's competitive print-on-demand market.
Comprehensive print-on-demand solution
Presstek PathWay enables you to offer print buyers a variety of customer-driven personalized printing solutions, all within a streamlined print-on-demand workflow. A completely integrated end-to-end workflow solution, it fully supports every element of the print-on-demand workflow and business flow. The system allows your customers to create and order simple, personalized and variable data jobs and enables you to provide pre-flight reports, PDF proofs and pricing -- all automatically and online. PathWay delivers a strong back end production and business flow. It fully complies with most industry standards, including JDF and VDP output. The system can be integrated into any printing environment, optimizing business management. It delivers a full archive, document shell and reprint solution. With PathWay, you can offer print buyers high-value personalized print-on-demand services while simplifying production and order processes. Workflow errors and extraneous overhead costs are virtually eliminated, allowing you to increase volume and grow your business.
Key features and capabilities
- Comprehensive end-to-end web to print solution from print buyer submission, through production, to fulfillment and delivery
- Personalized access for you and your print buyer customers
- Automatic job routing to printing devices based on cost-performance, algorithms
- Easily customized to meet any print buyer’s native environment, including workflow and branded look and feel
- Ideal for jobs and customers of all sizes
- Facilitates creation of static and VI templates, no matter how complex
- Integrates with complementary systems
- Tracks jobs throughout the entire print process
- Generates personal campaigns by integrating variable information from a large database
- Allows print buyers to easily search for their required material
Key benefits
Opens growth opportunities – a simple to use end-to-end workflow solution for print customers from diverse markets that simplifies the print buying process. PathWay helps printers to address new market opportunities and to secure a larger portion of their clients’ total print buy.
Streamlines business flow -- a complete PDF-based workflow, pre-press and management solution. Online ordering and price quoting enable more efficient processes.
Reduces operational costs – PathWay’s customer-driven web-based infrastructure significantly eliminates errors and cuts down the need for operational resources. With better communications resulting in fewer misunderstandings, the number of no-charge print runs can be reduced.
Enhances customer loyalty – The simple customized workflow lets you provide your customers with a branded system that is tailor-made to their needs, promoting ongoing, long-term relationships.
Compatibility and flexibility – Pathways’ open system enables simple integration with legacy systems, including peripheral management systems already in use. It generates print-on-demand orders from any environment, including branded websites, e-mails, intranet, procurement systems and print drivers.
Add PathWay Manager
PathWay Manager further integrates customer relationship management (CRM), fulfillment and billing with online transactions for small commercial printers and print-on-demand shops. With a powerful management information system at its core, and advanced front desk capability and back-end for billing and fulfillment, Manager combines with Pathway for complete control and optimization of online business with day-to-day management.
PathWay is designed specifically for print businesses operating in the on demand business world. With PathWay Manager, you can capture orders from a variety of sources in addition to those submitted online, including customer service representatives, email and faxes.
Features include:
Print Focused CRM–All business cycles are integrated into the system for effective management of follow-up and customer communications.
Web Workflows–A comprehensive web-based system that is fully and seamlessly integrated with your MIS.
Simple-to-Use–Innovative technology brings an easy-to-use and versatile interface to your desktop.
Easy Implementation–The program easily adjusts to your own pricing models and business management needs.
Customize for Your Needs–Build your own estimation models to reduce implementation time and improve the quality of your information.
Advanced Management–Reduce overhead by managing the growing stream of online orders together with your overall operation.
PathWay Add-on Modules for Extra Functionality
MiWay–Allows you to create branded web sites for your customers, quickly and easily.
Set–For the production of jobs such as books, magazines, manuals, catalogs, binders and pamphlets that contain several components like files, tabs, inserts and blank pages.
Links–Links enables PathWay to integrate with third party software systems such as MIS solutions, procurement systems, DirectSmile and PrintShop Mail applications.
Print Driver–Allows your customers to order directly from their desktops and submit the job to your print production queue, thus acting as the direct pipeline between their desktop and your operation.
Online Payment–Allows occasional customers to order a job, see the price and pay by credit card. This allows you to acquire more customers without requiring them to be registered.
Advanced VDP–In cooperation with leading variable data providers, variable information engines can be incorporated inside the PathWay solution. Users can produce the most complex variable data documents online as part of their direct marketing efforts.